My Weekly Marketing for Bloggers: How I Turned Pins Into Page Views

When I started blogging, I thought writing great content would be enough to bring in traffic. I quickly learned that even the best blog post won’t get views if no one knows it exists.

That’s when I discovered the power of Pinterest marketing—and more importantly, how to turn it into a simple weekly routine that consistently brings page views to my blog.

In this post, I’ll walk you through my exact weekly marketing plan as a blogger, how I use Pinterest to drive traffic (without paying for ads), and the steps I repeat every week to keep things running smoothly—without getting overwhelmed.

My Weekly Blog Promotion Checklist So Readers Actually See My Posts

Why Pinterest?

While platforms like Instagram and TikTok are great for engagement, Pinterest acts more like a search engine than a social media app. That means your content can be discovered weeks or even months after you post it—perfect for bloggers who want long-term, consistent traffic.

Here’s why I love Pinterest as a blogger:

• It’s free.

• Pins can stay relevant and searchable for months or years.

• It’s ideal for evergreen content (tutorials, how-tos, tips).

• You don’t need a huge following to see results.

• It works even if you’re introverted or camera-shy.

  
  

But Pinterest only works if you use it strategically and consistently. That’s where my weekly marketing routine comes in.

My Weekly Pinterest Marketing Routine (Step-by-Step)

I’ve broken down my process into a weekly checklist that takes a few hours total—and brings in consistent page views to my blog.

Step 1: Create Fresh Pins (1–2 Times a Week)

Pinterest loves fresh content. That doesn’t mean you need to write a new blog post every time. Instead, I create new pin images that link to existing posts.

Each week, I aim to design:

• 3–5 new pins for my latest blog post

• 2–3 pins for older evergreen content

• 1 pin for a lead magnet or freebie (to grow my email list)

  
  

I use Canva to batch-create all my designs. I’ll reuse templates and just switch up the titles, images, and colors to make each pin unique.

💡Tip: Keep a list of high-performing blog posts and rotate fresh pins to them regularly.

Step 2: Schedule Pins with Tailwind or Manual Posting

Once I’ve created my pins, I schedule them using a Pinterest scheduler (it's free) or you can use services like Tailwind.

In my weekly workflow, I:

• Schedule 5–10 pins per day, spread throughout the week

• Pin to a mix of relevant boards (both mine and group boards)

• Use different titles and descriptions to test what performs best

  
  

Pinterest rewards consistent activity, so having a scheduling system helps me stay active without being glued to the app.

Step 3: Track Performance and Update Boards

Every week, I take 10–15 minutes to check how my pins are doing. This helps me focus on what’s working and stop wasting time on what’s not.

Here’s what I check:

• Which pins are getting the most clicks (not just saves)

• Which blog posts are getting the most Pinterest traffic

• Any boards that seem inactive (so I can update or leave them)

  
  

If a pin is doing well, I might create a new version with a different design or headline. It’s a fast way to build on what’s already proven to work.

Step 4: Promote Your Blog Posts on Pinterest the Day You Publish

Publishing a new blog post? Make sure Pinterest knows about it.

On publish day, I:

• Create and upload 2–3 fresh pins

• Write keyword-rich titles and descriptions

• Add it to my best-performing boards

• Share it in any relevant Pinterest group boards or Tailwind Communities

  
  

This gives my new post a traffic boost right away and helps Pinterest start indexing it faster.

How I Optimize Pins to Actually Get Clicks

Not all pins are created equal. I learned (the hard way) that pretty designs don’t always get clicks—your pin needs to grab attention and promise value.

Here’s what I focus on when creating pins:

1. Clear, bold headlines

Use text that tells people exactly what they’ll learn or gain (e.g., “5 Easy Blog Post Ideas for Beginners” or “Free Monthly Budget Template”).

2. Eye-catching visuals

Bright, high-contrast colors tend to perform well. Avoid clutter and make sure your text is readable on mobile.

3. Keywords in pin titles and descriptions

Pinterest is a search engine. I use phrases that people are actually searching for, like:

• “Blog content ideas”

• “How to grow a blog”

• “Free printable budget planner”

4. Vertical format (2:3 ratio)

Pinterest prefers vertical pins. I use a 1000x1500 px size as my default in Canva.

Bonus: Weekly Pinterest Tasks (Quick Checklist)

If you're looking to simplify your workflow, here’s my weekly Pinterest checklist:

• Create 5–10 fresh pins

• Schedule pins for the week ahead

• Share pins to relevant boards and group boards

• Upload new pins for any new blog posts

• Check Pinterest analytics

• Create new versions of high-performing pins

• Engage with Tailwind Communities (if using)

• Review top traffic-driving blog posts

  
  

I usually do most of this in one or two dedicated blocks of time—no need to log in every day.

How Long Did It Take to See Results?

Pinterest isn’t instant, but it does build momentum. I started seeing small increases in traffic within a few weeks, and more significant results after 2–3 months of being consistent.

Some of my pins that went viral didn’t take off until weeks after I posted them—proof that Pinterest has a long content lifespan.

With just a few hours of effort each week, I now get daily traffic from posts I created months ago. And that’s the beauty of it.

Tools I Use in My Weekly Marketing Routine

You don’t need to invest in a lot of tools to make this work. Here are the ones I use (and recommend for beginners):

• Canva (free) – for pin design

• Pinterest Business Account (free) – to access analytics and Rich Pins

• Tailwind (free or paid) – for scheduling and analytics

• Google Analytics – to track blog traffic from Pinterest

• Notion or Trello – to plan my weekly tasks and keep my pins organized

  
  

Start with the free versions—you can always upgrade later.

Final Thoughts: Pinterest + Consistency = Blog Growth

Blogging success isn’t just about writing—it’s also about getting your posts in front of people. And for me, Pinterest has been one of the best platforms to do exactly that.

You don’t need to be a designer or marketing expert. You just need a simple, repeatable system.

By turning Pinterest into a weekly habit, I’ve seen real, steady growth in my blog traffic—without relying on ads or spending hours on promotion.

If you’ve been struggling with blog visibility, try committing to this routine for 30 days. Make a few pins, schedule them, and see what happens.

Chances are, your blog posts are better than you think. They just need a little help being found.